Game Marketing

Brand creation and establishment

Beside my part in the development, I am also responsible for Gaia Beyond's public appearance – from the logo and CI to communication strategies directed at players and partners.

Social media banner

Corporate Design: Logo, website, covers
Merch: Stickers, wallpapers, trading cards, emojis
Presentation: GDD, trailers, patch note concepts
Social Media: GIFs, creatives, campaigns

Website

Gaia Beyond Website
Responsive one page design with parallax backgrounds
HTML / CSS (Bootstrap)

Visit website:
www.gaiabeyond.com

Merchandise

Stickers, emojis

Merchandise
Print stickers and achievement icons, also used as Steam emojis and Telegram sticker set.

Steam gimmicks

Merchandise
Steam trading cards and badge icons.

Album cover

Merchandise
Cover artwork for the official soundtrack.

Storepage Content

Storepage content
Capsule images for a broad variety of use cases.

Storepage content
Library capsule inside the Steam client.

Storepage content
Graphics, trailers, promotional texts.

Update Marketing

To keep the patch notes interesting, I enjoy breaking out of the game's corporate design language and generate attention with unique concepts.

Update Marketing
Title artwork for individual update concepts.

Update Marketing
"MUTATO" promo banners
Instagram story
Steam cover

Update Marketing
"Horizon" Update patch note artwork.

Social Media

Beside regular development updates for #indiedevhour or #screenshotsaturday, Gaia Beyond's social media marketing offers many opportunities for experimental content.